zerc Polaris
An intelligent concierge for every customer conversation.
Zerc Polaris is a concierge your business deploys to sell, serve, qualify, and support customers across voice, WhatsApp, chat, email, and SMS, recognizing each one on every channel instead of starting over.
Orchestration
From customer intent to next best action.
Every channel flows into one agent layer. Polaris reads the intent, routes it to the right agent, updates your systems of record, and hands off to a person when it should.
Why Polaris
A concierge shaped by your operation, not a generic script.
One customer, one continuous context
Every channel a customer uses feeds the same thread, so nothing needs to be repeated on the next call.
From conversation to outcome
A conversation doesn't end in a summary; it ends in a scheduled visit, an updated record, or a resolved ticket.
AI and humans in one operation
Your team sees the full customer history the moment a conversation lands in their inbox, no separate lookup required.
Designed around the business
The concierge sounds like your business, not a template, because it's built on your sales process and brand voice from day one.
Measured and improved
CX score, lead score, and conversion rate get tracked from the first conversation, and the concierge gets tuned against them every week.
Omnichannel
One concierge, one context, on every channel.
The conversation follows the customer from WhatsApp to voice to email without losing history or intent. It is a single thread, not five disconnected bots. Native Portuguese voice and WhatsApp are engineered as first-class surfaces, not translated afterthoughts, for Brazilian and Latin American operations.
Calls, answered like a person would.
Polaris picks up, understands the request and acts while the customer is still on the line.
Understands the request mid-sentence, handles interruptions and answers in natural Brazilian Portuguese. No menus, no press 2.
In control
AI and humans in one operation.
Data protection
Encryption, retention controls, and no training on your customer data.
Human oversight
Handoff, review, and approvals keep your team in control of every action.
Governance
Roles, permissions, and audit trails across every agent and workflow.
Measurable outcomes
Resolution, conversion, and quality: tracked, not assumed.