About us

Why we built Zerc.

Zerc was started by a group of friends who spent the better part of their careers inside Microsoft's AI & Data Platform teams. Together we carry more than thirty years of data and artificial intelligence work, helping some of the largest organizations in the world adopt technology and innovate their business.

The name is the plan. Zerc stands for zero constraints on AI adoption:

zerolock-inlock-inon AI adoption.

From the inside, we watched the same pattern repeat, year after year: every business needs this technology, but complexity, cost and access keep it out of reach for most. The few with the biggest budgets put real AI to work. Everyone else stops at a chatbot.

We believe the companies that grow economies deserve better. Retailers, small and large. Clinics and hospital networks. Banks and credit unions. Manufacturers whole towns work for. These are the businesses that make the Americas move, and they should not need a research lab on payroll to put serious AI to work.

So we built Zerc: one platform that brings AI to every customer conversation and to every employee, grounded in the company's own knowledge and systems, governed from day one. Polaris faces your customers. Workbench works alongside your team. One intelligence layer underneath both.

Democratize the adoption of artificial intelligence for growing businesses.retailers of every size.clinic and hospital networks.regional banks.your business.clinic and hospital networks.

That is the mission, and it has a second half: by putting this technology within reach, we want to make the innovation scene of the Americas larger than it has ever been. We measure ourselves by the businesses we help grow.

We are just getting started. If this sounds like something you want for your company, write to us.

Zerc Founders

São Paulo, Brazil · 2026